Forty-seven years of pizza making... unchanged... just as inefficient as it probably was on day one. "It's worth the wait", reads an article...
On the recommendation of a co-worker of mine, I visited DiFara's Pizza on the corner of Ave. J and East 16th Street in my new neighborhood. He told me that it was the best pizza that he had EVER had. Out of curiosity, I wanted to taste how good this pizza really was, since I grew up in a mostly Italian neighborhood and they know pizza. Living in a 85% Jewish neighborhood... pizza hunting on a Friday was pointless anyway. Every Jewish owned pizza place was closed... except for DiFara's.
The moment I stepped into DiFara's, I new I was in trouble... the line was wrapping around the dilapidated green colored dining area. Everyone was quiet, watching an old man in his 70's create his masterpiece one pie at a time. I stood in line for my pie among all the other repeat addicts. The old man's daughter, in her 50's, asked me what I wanted. "I want a regular pie to go, please."
After placing my order, I stood in line patiently watching the pizza addicts hungrily thanking the old man's daughter as she handed them their pies. I noticed that all the addicts ordered their pies to stay instead of to go. The seating was scarce... there were about 5 tables, seating about 15 to 20 at most.
An Americanized dark skinned Indian looking guy walked up to the counter and asked the old man's daughter, "Where do you get your hot peppers?"
"Around 60 something street, about 10 minutes away from here" and she named the store. I was like, "What's up with that?"
"We want to go pick up the hot peppers for you."
"Don't worry about it. They are suppose to make the delivery soon."
About 5 minutes later, with the help of an Internet enabled phone and a phone call to the store, "Ma'am, the store is delivering the hot peppers right away."
"Really?"
"We called and asked for immediate delivery."
I turned my head back and stared in disbelief.
*ring* *ring*
"Hello? DiFara's. Yes. We are open today. You can take the Q train to Avenue J. Okay. Goodbye."
I was further in awe... this was no neighborhood pizza place...
I had stood in line waiting patiently for about 20 minutes by now... getting weaker in the knees as I watched pies after pies pass in front of me to the eager addicts waiting at the tables for their fix.
"Excuse me, how much longer do I have to wait?"
"Oh, there are many more pies before you." She started flipping through her low-tech notepad order tracking system and declared to me, "You would have to wait at least another 30 minutes."
My now tired face turned into a sad puppy dog face... in disbelief... I turned to my friend who was about to die on me from hunger and I asked him, "Do you still want to wait?"
"No. I really can't wait anymore. I won't make it." I was thinking... "Rats (foreshadowing)... if he dies on me, who's gonna help me paint after lunch?"
"So.. do you wanna leave and have Vietnamese?"
"Yeah. Let's just go."
So... as I was slurping my pho at the Viet place and feeling the warm soup in my now shrivelled up stomach... I was still in awe. "One pizza at a time... MY GAWD... how insane is that?"
So, back at work, I went over to the same co-worker who recommended the place and told him the story. He said, "Isn't it just a show? People just go there to watch him make the pizza. It's crazy. By the way, they have had so many health violations in the past. There where reports of RATS and stuff."
Oh great... not only did I wait in line for a deformed-funny-looking pizza that I never got to taste... I was waiting in line for a stomach virus and "raisins" in my pizza too. Don't you just love hearing half the story?
Old Man DeMarco in DenialMice PoopyOne Slice - Free Droppings!I know this Place!